CPR Promotional Check-Up

The Rockettes

Are hitting the road and I know that quite a few of my clients are staring blankly at promo requests.

What if you did: "So You Think You Can Dance(line): The Adult Years"

There are a LOT of former highschool danceliners who STILL are into it. Big time. My friend Juli lives vicariously through her teenage daughters. It's kinda weird. You do a contest where one former DL'er gets a trainer, practices and redebuts with the Rockettes. I focus-grouped this on Juli. She lost it. She would literally move 1000 miles to try for it.

Zag Where Others Zig

Regis and Kelly need to give their Marketing person a big fat bonus for successfully initiating a feeding frenzy that generated millions of dollars. It really was ripe for a "bit", so it was nice to see that Hot 89.9 in Ottawa didn't allow such a great opportunity pass them by. http://www.hot899.com/inside.asp?mn=5&id=3096&cc=11

Lady Gaga

Reinforcing Michael Martin's "phenomena transcend format" theory, Country station KSD in St. Louis stunted with a version of Lady Garbage and got a great response from the 25-54 women in the audience.