CPR Promotional Check-Up

Swag That Has a Three Mile Island Half Life

I've already mentioned the Lady Gaga vm messages she cut for 92.3 NOW-FM winners in NYC. You know that whoever got these will leave them on their mobile and workphones for about 9000 years.

Don't overthink it. You could do this with a comedian who's rolling through to be on the morning show, any actor/tress who is in pushing a project, and pretty much any level of artist. Because they ALL have hardcore fans who would want this and would gleefully promote the station for decades to come.

Props To Local Businesses

This is a video that BRMB in Birmingham, UK just did to promote and highlight a few of the biggest local employers. They storyboarded it. Took a day to film and was edited by a professional film company. It's pretty damn cool. At the end of the day, anyone with a mobile phone is now a film maker and you'll probably see a motion picture shot entirely on an iphone in the next year. Do this http://www.youtube.com/watch?v=5ZOejyIlQCs

Reverse Panhandling

Café 100 FM in Winnipeg tried something different. Instead of having homeless people holding signs written on pieces of cardboard begging for change, they had someone standing at intersections with a handwritten sign that asked "Do you want free gas?" Few takers. Most commuters hurriedly rolled up their windows and locked their doors. A few said "I'm fine" or "I don't need any". Those that actually asked for free gas, got tanked.