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CPR Promotional Check-Up
August 23, 2010
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'Tis The Season
Through the ages visionaries have always been ridiculed. Columbus. The Wright Brothers. Fermi. Annie Potts. No one ever accomplished anything historic without having to step outside the box.
Me? I think Christmas music is a 24/7/52/365 format. Which is why this morning Grand Forks is waking up to the new sounds of Santa-FM. Sing along at www.947santafm.com And while you're doing that...
The Grinchinator
I was trading emails with Mauler and Laura at Hot in Ottawa about promotions for the holidays that a slew(tm) of clients could be involved with.
There's something that KSFM did, an insured promotion where one winner could get $102,000, that had every retailer in a mall contributing (I believe) a package of products or services worth $5000. Big stack of wrapped presents under a tree in the center court. One listener got picked to walk up and select a present. You won whatever was inside. 100 retailers or other clients got their stuff back and one got stuck for the winning package. There was also a check for $102,000 in one of the boxes which was not picked.
The Eliminator is a great promotion that Newcap created up in Canada. For $5000, you built an array of prizes that was pretty ridiculous. All worth $5000 and themed, like Package #76: The Hangover To Remember. You and three friends fly to Las Vegas, are limoed to bars with hot arm candy, you have a $102 tab at each of ten bars, and then you go nude blackjack playing with Playboy bunnies at The Palms.
Basically you just imagine the most insane things you could buy with $5000 (or $10,000) and make the list.
The game has qualifiers winning a prize ad then getting to delete or eliminate one of the prize packages. Since I'm a Mennonite youth pastor and drinking, gambling and nude bunnies offends me, I'd eliminate that. Eventually one package is left and the 101 qualifiers gather to win that. Whatever is left at the end, you buy.
"Eliminator" as a promotion is trademarked by a firm in Edmonton. But you should be able to take the concept and turn it into a holiday sales package.
Same as the box promotion. A dial position number of clients committing to each offering a huge prize. Go to their websites to register your name. Listen, call, win/qualify and remove a package.
Clients get exposure through imaging, web traffic to their sites and only one will actually have to pop for the prize.
The Virtual Mall
I was trolling station websites a couple of Decembers ago and stumbled on one where they promoted The Virtual Mall. "Do all your holiday shopping at (station site)." Great concept. Killer concept. Awful execution. It was just a list of links to all of the big retailers websites. Abercrombie. Aeropostal. Bed & Bath. Click and go and shop on line. But just a laundry list of links. No dazzle or twinkling lights or wreathes.
I'd create an actual mall on the website. A layout like you would see on their "You Are Here" maps at all the entrances. Each retail space would have a logo for something like Old Navy or The Yarn Barn or Hobby Hut. Click on the logo and get teleported to their site. You would need the prerequisite mall music. The little mall cop on a Segway zipping around. The foodcourt could actually link you to Arbys and McDonalds and other fastfoods that are shlepping giftcards. I'd call it Twin Pines Mall.
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