CPR Promotional Check-Up

TFF

Many/most/all/some/none of you have done the contest where someone wins a trip and there's a methodology that involves them inviting a friend. What if you did a contest where you took an on-air caller, they get a concert ticket for them AND one for their friend, if they return the DJ's text query within 30 seconds. You want the initial on-air component because most text contesting is done dry and boring and with no excitement. You do contests on the air not because people will play, but for the excitement and the promo. Caller gives the DJ their friends addy, he quickly tm's them and asks if they want to go and that they have 30 seconds to RSVP. If they do, they get the ticket. If they don't, the designated caller loses theirs too.

Baby Gaga

A couple of universals:

• If you do "Baby Idol" and have people submit pics and vote, they will and your hits will explode
• Even though the concept of "Dads In Drag" dates back to the Carter administration, it still works. As evidenced by the kind of response that Kiss in Dallas, Hot in Greenville and Wired in Saskatoon got with their recent incarnations

If you combined the two for Gaga tickets or a trip:

• You'd get a huge response
• You'd jack hits into the stratosphere
• And you'll have crossed that thin "Toddlers & Tiaras" line of child exploitation that will get you press. Guaranteed.

And while you ponder that, here is the winner from Fargo http://www.y94.com/y94-blog-details.php?ID=395

The Text That Keeps On Giving...Sort Of

In what will be the last Sugtextion of the week, Kane at Hot 99.5 in DC puts a spin on something that he's been doing on the morning show. Going into the 7:50 am stopset, he runs some imaging that reminds the female listeners to take their birth control pill for the day. Kane's idea was to do the reminder in the form of a text. The Morning After Text?