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CPR Promotional Check-Up
September 3, 2010
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Heat Wave
It's entirely possible to over-think marketing. It's hot. So Kiss in Dallas sent out a couple of DJ's in an ice cream truck to hand out free frozen stuff-on-a-stick in 106 degree heat. Yep. Rocket Science this whole "promotions thing".
Green Means Gaga
Hot in Denver and KSD in St. Louis were the first stations to broach the stoplight frontier of contesting methodologies. Go to their website, and work, putter, do whatever you do, but when the stoplight flips from red to green, call or text for concert tickets. Y-94 in Fargo is caused web and phone disruption with Green For Gaga. Stop light changes, call and win Lady Gaga tix.
Jersey Shore
Won't go away. So....
- Every market has "that" suburb. The community that everyone mocks, even the people who live there. Charlotte? Gastonia. Minneapolis? Anoka. San Francisco? Concord. I'd ID that 'burb and do webisodes of, say, Gastonia Shores featuring the morning show. Much like "Dave's Office" at KDWB. With so few stations actually creating content (as opposed to just posting whatever stupid video is making the rounds), this could be big.
- If you have the DVD's for a contest and don't call it "A Fisting Weekend", I will be really disappointed.
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