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CPR Promotional Check-Up
September 13, 2010
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Great Moments In Radio Whore-dom
"Coming to you live from the John's Plumbing Heat & Air Studio". Not Pepsi. Not Miller Lite. John's Plumbing Heat & Air.
For The Morning Show
Paul Kaye from BRMB in Birmingham UK tips us to something that I had NOT known about; friends for rent. http://www.thesun.co.uk/sol/homepage/features/3062600/We-try-rent-a-friend-online-service.html
This is most definitely prime for someone to "play" with. But it also has the potential to be something you could raise funds with. Post the morning show and donate their fees.
For The Night Show
Kane at Hot 99.5 in DC has done a bit where he sends a quick blast in the AM to listeners who feel like they need to be reminded to take their birth control.
This actually has "night show" written all over it. For when kids go to college. Saturday and Sunday morning they'll get the Morning After Text. In case they're too hungover to remember.
Stealing The Thunder
One of the stations that enjoys monster ratings had a Bieber show last month. They had the sucker on lockdown. Pre-show on the plaza. Signage. Bodies. Post-concert music feature. The literal whole shebang. At the very last minute the miniscully rated competition came up with a charity bit that was pretty cool and threatened to steal their thunder.
What did the top-rated station do?
Gas Wars. A pair of meet-and-greets to the gas station owner (for his daughter you'd hope) who would sell gas the cheapest during PM Drive.
I love people who get p.o.'ed when they get one-upped on something.
For A Bank
One of the stations has a bank that needs "something".
I was at a festival in St. Paul last Summer and one of the local institutions had something they were doing that suckered us in. They pushed a hot button: kids.
There was a big bowl of coins (1, 5, 10, and 25 cent coins). I don't believe there were any larger coins like 50 cent or $1 coins. However, it may be good to put a couple of these in there on the sides or bottom so kids can see there's a variety of coins and potential to get "the big money."
The child grabs a handful of coins and then puts them on the table. The bank rep. and child count together (if they're old enough) how much money the child "won." The bank rep fills out a sheet of paper that has the bank's logo/address at the top, and a "congratulations" fill in the blank with the kid's full name "you've won" fill in the amount. Then there's a paragraph about going to the bank and that the bank will deposit this amount into the child's new account to get them started on the road to saving.
They need to do that within a month by bringing the form, the child's SSN, and some bank paperwork that the bank rep sends home at the event for the parents to fill out ahead of time (cuts down on the time spent at the bank).
The rep signs it and off the child goes.
I think they also gave other little freebies as well (stickers, pencils) so if they ultimately didn't go and set up the account, they had something from the bank.
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