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CPR Promotional Check-Up
September 16, 2010
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Yow! It's Hot In The Hot Tub!
"James Brown's Celebrity Hot Tub." One of the better series of sketches in the long and illustrious history of SNL. This little memory cookie got jogged loose today by a client requesting suggestions on how to give away a hot tub that a client is ponying up. Bigger then a contest?: a hot tub that you can bring to all your events.
Mobile hot tubs are out there. Rentable. For mentions? What if that was your "thing" as a jock? Every remote you have you do it from your hot tub. The Essence Of Promotions is to stand out. With every station in town having a van, if you had a hot tub, that would qualify as standing out.
Turning It Into A Contest
Every time you have an artist or celebrity come by for an interview, have them do it from the hot tub. At the end of a year, give it away. Autographed on the outside paneling. A hot (tub) prize. You could do the same thing backstage at your next show or festival.
The diepod
Phil Vinciullo was the Marketing Guy at the dms stations on Grand Cayman. His former station in Perth had the audience vote on the worst songs of all time, these were loaded into an iPod (renamed "diepod) and then, well, watch: http://www.youtube.com:80/watch?v=Yk2v4-4ens4
Best Client Letter EVER
K-Rock in Charlottetown did "Show Us Your K-Rock" and the client, who supplied the Grand Prize trip to Las Vegas sent the PD this note:
What a shameless excuse to see a K- rock Logo on a perky 21 year old's breast. How low have you middle aged men stooped to get your jollies?
I want to see all of those pictures. It is a requirement of awarding the prize. I mostly want to see the ones that cannot be accepted due to public nudity. Videos included.
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