CPR Promotional Check-Up

Best Car Spots EVER

But Paige, how do they create brand awareness and drive traffic...stop over-thinking it. Ask anyone in Minneapolis who Bob Lurtsema endorsed 35 years ago and they will automatically and without wavering, reply "TCF". It wasn't that he endorsed them, it was how. Go read Marshall McLuhan after viewing this compilation http://www.youtube.com/watch?v=RCUBxgdKZ_Y&feature=related

BrasX7000

That was how many Magic Broadcasting collected last year for their breast cancer campaign in October. The string-the-bras-across-(body of water) bit is slowly inching its way, cup-by-cup to being a stereotype event. A station-to-remain-nameless is going to collect them and instead of looping and stretching, are going to cover a local landmark in them. Just as good and DIFFERENT.

Back To School

• Lucky at Kiss in Boise (#1) has created a song for ALL afternoon jocks that welcomes the return of Back To School and the diminishing call-in requests for Justin Bieber.
• It's very popular at Christmas to have people submit photos of their kids crying on Santa's lap. Me? I'd post photos of crying, mournful kids on the first day of school.
• One of the stations has concert tickets and were looking for a BTS angle. My suggestion? Have people trade the midday jock their lunches for the tickets. And they really DO need to bring a PB&J or Lunchables when they come to get the tickets.

More Back To School Imaging

One of the supposedly mature stations that doesn't feel that they could get away with references to vodka and eating paste in their imaging, asked for some more "family friendly" copy. I reached deep down and got in touch with my sensitive side. Let's see how this works:

• What...what's that noise...wait...it's...quiet. Ah...Back To School. Celebrate loudly with (station)
• I'll trade my bologna sandwich for a great (whatever you call your music). (station). If you like our lunchbox, you'll love our music
• Football practice, play practice, soccer practice, band practice...practice makes a perfect Back To School. (station).
• Spa, hair, friends, books, sleep...when you are catching up, catch up with US. (station)
• Sitting in your kids room, wondering what they're doing at college...we promise not to play anything TOO sad. (station)
• (sound of snip, slap, baby crying) Life is full of cutting cords ("I'll see you guys at Thanksgiving" while woman sobs) We promise to stay around for awhile. (station)