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CPR Promotional Check-Up
September 22, 2010
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Halloween Front Yard Accoutrement
Many of you work with theme parks and "professional" haunted houses in October. One of the stations, as a sales promotion with one of these clients, is going to take a winners' front yard and turn it into a cemetery with all of the expected scary decorations and gimmickery. An AWESOME prize that will give the station some valid excuses to talk about the client's seasonal operation without it coming off as a sales liner.
Club Games
As in-touch with my inner 22 y/o female as I am, I've always had a focus group of friends in that demo that I can go to bounce ideas off and get feed back from. The "group" was that one that picked a black convertible Mustang as the best prize for when KDWB did the 2nd round of Fugitive. And. They. Nailed. It.
I asked Cassie who goes to UW-Stout about bar games that are big with her peers about a few months ago. She said beer pong and cornhole were beginning to be "the things". And dang it if a lot of clubs aren't incorporating those into "nights" and contesting. Beasley in Ft. Myers actually did a Beer Pong Championship as a campaign.
Exorcist
Still out in the theaters.
- If you have some ROE's then I'd exorcise them out of a possessed intern as your weekend contest. It's one of the annual Halloween weekend themes a lot of you have done.
- The odds that you have a listener who believes they or a family member were possessed is pretty good. Were they really? Who cares. It's a great topic that should get you a couple of juicy calls.
- Stage an exorcism on Friday morning. "Stage" being the operative word. It needs to end with screaming, silence and then music for the last 90 minutes of the show. Dave in Minny killed a listener who wanted N'Sync tickets for their daughter; they still get asked about it. And the standard reply? "We were asked by attorneys to sign a confidentiality agreement about the incident. I'm sorry."
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