CPR Promotional Check-Up

Dancing With The Stars

I don't get it. But it's huge so what the Hell do I know? And Hasselhoff was just surreal. I'm so glad my drug using years are way in my past.

The best version of this that I ever saw Radio try to replicate was at Hits in San Diego where the morning show went to dance class and a weekly status report vid was posted. I was impressed. But then, I also liked "Clarissa Explains It All". (They really WERE good)

Women learning how to dance "provocatively" for their spouses is a booming cottage industry. Alice in Denver flipped that and did Booty Camp where men learned how to dance for their wives. The signature event for that station. Ridiculous demand. "Pole Dancing With The Stars" would be fun, could get listener involvement and at least in the case of Max Media in Denver, they discovered that strip clubs have money to spend.

I'm not sure what Middle School Slow Dance would be but I'm sure it would involve serious embarrassment.

"Last Call Dancing With The Stars" would involve on-line voting of bad drunken dancing from your club gigs.

"Ballet With The Stars" would involve your morning show training and debuting in a local production of "The Nutcracker".

We missed one big op this summer to train men how to dance and thus not humiliate their significant other. Christmas parties and New Years balls are next on the agenda. You could be doing your female audience and huge significant favor by training-in their men.

And arguably the biggest car giveaway of '08 was Hot 89.9's "Dancing With The Cars". Links are http://www.youtube.com/watch?v=Dvqr2lCcIa8 and http://www.youtube.com/watch?v=DjZtKYjfWFQ

(Blanking) With The Stars

Kiss in Boise had one of those requests from an artist that's coming through. They'll do anything BUT perform. It appears they may have a charity basketball game set up with them, which is actually pretty damn cool. Some of the listeners would play on the act's team. The true definition of "money can't buy" prizing.

So what if you have one of these ops drop in your lap? Insert a verb and you're good to go.

Laundry

When we were at Wild in SFO, Jo Jo Wright did a lot of out-of-left-field stuff. For a hot minute he was living with me and my wife and for no apparent reason, did his show on cell from the corner Laundromat where he was doing his clothes. Listeners could come by and do theirs. He had a sack of quarters and would pay. Why? Why NOT???

BJ

KLUC in Vegas did it with N'Sync. Q in Memphis did it with Rob Thomas. They took some listeners to a casino and let them play blackjack with the artists.

Gaming

Bieber's doing that on his tour and KDWB in Minneapolis has also done that several times with taking an artist and some winners to Gameworks.

Drinking

Hang at a club gig. That was easy.

Driving

(But not in conjunction with Drinking) Go carting

Putting

Golf

Laughing

Go to a Cineplex and catch whatever big comedy is out.

Tatting

Go and get a tattoo with the artist.

(Blank) For The Cure

We're going into the Season of Begging. And since most of these charity drives are nothing more than links on a website or a PSA with no real incentive to donate, then, it's not really a surprise that they become a part of the scenery.

A morning show from Portsmouth, New Hampshire just did Pull For The Cure and with listeners pulled a 757. This is the signup page for the event http://newenglandairshow.com/pull_for_the_cure.php This is a link to an event in Canada that pulled a plane a mile http://www.onemileonehope.com/

What else can be verb'ed for a cure?

Climb

TV loves people climbing stairs.

Buzz

Cat Thomas is one of many who participate in St. Baldericks Day each year and for thousands of dollars in bribes, shaves head for a children's cancer charity. TV also loves when people shave their heads. The morning co-host at Jamz in Phoenix did it for some cause and owned the nightly news. It's an odd universal.

Unplug 4

The BBC did a series on a family that went internetless for a month. Gave up their texting and cell phone too. Find something like gaming or texting that you/your listeners are addicted to and take pledges to desist for 30 days. A great social experiment...which most Radio Promotions seem to be.

Strip

Trent-FM in the UK did a series of outdoor billboards that changed after every win by their local football club. The man and the woman on the board lost an article of clothing after each of victory. Power in Miami replicated this on-line when the Dolphins started their '07 season 0-5. Every time the team lost, the photo of the morning show on the website changed...and they all lost an article of clothing. As you can imagine, the webhits went up 600%. What if you set a pledge goal and every fraction of it that's met, the morning show sheds something.

Kicked

Very simple. You meet your goal and the morning guy (padded up) has the crap beaten out of him by a judo class of 8 year-olds.

Bury (Disease/Cause)

There used to be a company called Super Silko Promotions that did Buried Alive and Frozen Alive. These things were SHOW BUSINESS. Not a guy at a table in a mall giving a link to a charity website. Which explains why you'd get 40 or 50,000 people to stop by over a weekend at a car dealer to see the idiot in the block of ice.

The company folded after one of the two owners passed away. You would want to get an engineer and a contractor involved from the very start. But the buried promotion was essentially a metal box that was tele-cammed and wired and with two breathing tubes that was then buried above ground in dirt.

This could be done. It would take a moderate amount of effort but it would bury (pun intentional) the rest of the begathons out there.