CPR Promotional Check-Up

Shows Us The Hits

Congrats to Hot Hits 95.7 where Last School Standing wrapped up. They got a surreal number of hits off this. The high was 77,000 unique visitors in one day.

Because People WILL Pay $5.99 A Minute To Watch This Stuff On-Line

I thought I knew just about everything when it came to odd, niche fetishes. (It falls under "business research") Someone offered Lindsay Lohan $50,000 to appear in a balloon fetish video. Lauren from KLUC's ZOO did one for free. http://kluc.radio.com/2010/09/24/laurens-balloon-video/#more-25267

Speaking Of Balloons

Kiss in Charlotte pretty much destroyed their competition on-site at Gaga. Wisely they saved a pair of tickets for contesting outside the venue. I initially pushed for VIP Club, and then Prize Wheel, but Amanda Stewart went with the option of dressing Crash the night guy in a leotard and then covering him in balloons that had prize slips in them.

For A "Lunch To Go" Kind Of Client

I don't think there's a workplace that doesn't have a refrigerator in the break room that is filled with old and abandoned lunches.

Any time you stick "Let's Make A" in front of an item/object and the word "Deal", you generally have a great promotion. Kennedy from Mix in Boston did "Let's Make A Glove Compartment Deal" at remotes. She'd name an item like "A pen from a hotel" and have people dash to their cars to find one. First one back, wins.

So, as a mid-day promotion you do "Let's Make A Lunchroom Frig Deal". The announcer has a Chinese takeout carton with lots of pieces of paper in it. (The carton was in the frig from 1986 to 2007 when it finally was un-earthed by the great power outage thaw of Christmas '07) The announcer shakes it up, plucks out a piece of paper and reads what's on it. "Chicken noodle alphabet soup in a Tupperware container." The first listener to rush to their company breakroom frig, find it, take a cellphone pic and email it in, wins something even nummier and fresher, from the sponsoring restaurant or deli.

WOW in Boise did something similar when they gave away a buttload(TM) of beef to the person who could figure out what the UFO (Unidentified Frozen Object" was in the company frig. (They took a tupperware container with some food, put it in their and continually sprayed it down until it was a barely recognizable frozen mass with just a hint of orangeish brown showing through the ice)