CPR Promotional Check-Up

FML

Mix in Boise just pulled off the biggest book in the history of the station all while juicing web traffic, at some points, up to 600+%. They lost the 1 and then immediately went into losing Santa. Find Santa and save Christmas.

What if you lost a leprechaun? Find it and get a pot of gold and save St. Patricks Day.

Find My Leprechaun.

Why? What did you think I meant?

The Volunteer Fair

For the first anniversary of 9/11, a lot of the stations hit me up for ideas for fund drives. My question was, "Who would you be raising money for?" After the attacks, the country REALLY pulled together. There was a lot of community activism. That's never, ever bad. So, for the anniversaries, stations like Wired in Philly and KDWB in Minny and Power in Miami, did volunteer drives. All that day they had reps from various organizations on the air to tell them what their needs were, in terms of bodies and bodies with talents, cars, skills, etc.

Any time you can facilitate listeners becoming "active" and participating, it Will. Be. Huge.

So, a non-client reached out to me last month. Post-holidays, they'd done some lame beg-a-thon...and donations were way way off from previous years. Geez, ya think?

What do people have? More then, say, money? Time. And passion. And hot-buttons. And interests. I'd actually been talking about something like a Volunteer Fair with one of the stations last Fall, and on Saturday, I stumbled into one at the Mall Of America. It was packed. Every agency had a booth with info and sign up sheets and reps to answer questions. And there were lines, actual LINES of people signing up.

There was something called Speed Volunteering. For the children, there were tables for Operation Happy Sock (making catnip toys for Feline Rescue) and lunchbag decorating for Meal On Wheels. There was also a Silent Auction.

In the rotunda there was a stage with entertainment and hosts from the affiliate TV sponsor. CC here was the Radio sponsor. There was a print media sponsor. Best Buy, the Mall, and Land 'O Lakes were among the corporate sponsors.

You would want to do this for two reasons:

• It's a great thing to do.
• To make money.

What if people who signed up got goodie bags of client coupons and sampling products. The transit company could be a sponsor. There could/should be a soft drink sponsor. You'd want to have an activities/games area for children that a myriad of vendors could be a part of. You're really only limited by your own creativity on how to make money off this.

And don't forget, McDonalds, Wendys, Pizza Hut, Pepsi....just about every major client has a charity that they're passionate about. Helping them fill the ranks of volunteers would be one way to stay at the top of the Good List.

This is a list of all the organizations that had booth space. At a traditional 'expo' you'd sell these. Which is why this is Non Tradition-Non Traditional Revenue.

A.C.E.S. Athletes Committed to Educating Students

Aeon

Airport Foundation MSP

Amicus

Anaphylaxis & Food Allergy Association of MN (AFAA)

Arc Greater Twin Cities

Big Brothers Big Sisters of the Greater Twin Cities

Bolder Options

Boundary Waters Advisory Committee

Brain Injury Association of Minnesota

Bridging

Bundles of Love

Catholic Charities

Catholic Eldercare

Cheerful Givers

Children's Home Society and Family Services

Cinco de Mayo Fiesta

CommonBond Communities

Community Action of Minneapolis

Courage Center Volunteer Services Dept

DARTS

Doing Good Together

Eagan's July 4th Funfest

Fairview Lifeline

Family & Children's Service

Feline Rescue

Free Arts Minnesota

Great River Greening

Gibbs Museum of Pioneer and Dakotah Life

Global Citizens Network

Goodwill/Easter Seals

Guardians ad Litem - CASA Minnesota

Guild Incorporated

Guthrie Theater

Hammer

Hearing and Service Dogs of Minnesota

Helping Paws

Hennepin County Volunteer Programs

Hmong Youth Education Services

HSI - Human Services, Inc

Ignation Volunteer Corps

International Religious Organization of India

Jabbok Family Services

Junior League of Saint Paul

KFAI Community Radio

Kids 'n Kinship

Kinship of Greater Minneapolis

La Conexion/City South Cluster Ministries

Laura Jeffrey Academy

Little Brothers - Friends of the Elderly

Living Waters Healing Network

Loaves & Fishes

Lutheran Social Service of MN

Lyngblomsten

Majestic Hills Ranch for Children

Memorial Blood Centers

Metro Meals on Wheels

Metropolitan Minority Outreach

Minneapolis Park and Recreation Board

Minnesota Boxer Rescue

Minnesota Family, Career and Community Leaders of America

Minnesota Literacy Council

Minnesota MILE

Minnesota Visiting Nurse Agency

Morris Park Players

Neighborhood Involvement Program

Neighbors, Inc.

Open Your Heart to the Hungry and Homeless

Our Fair Carousel

People Serving People

Perspectives Inc.

Pet Haven Inc.

Project for Pride in Living (PPL)

Project SUCCESS

Ramsey County

Rebuilding Together Twin Cities

Rein in Sarcoma

RESOURCE

Ronald McDonald House

SCS (Senior Community Services)

Second Chance Animal Rescue

Senior Linkage Line

Simpson Housing Services

Single Volunteers of the Twin Cities

St. Stephen's Human Services Shelter

Stages Theater Company

Store to Door

Student Volunteer Foundation

The Aliveness Project

The Salvation Army

Theater Space Project

Tree Trust

Union Gospel Mission Twin Cities

Vail Place

VEAP (Volunteers Enlisted to Assist People)

Vision Loss Resources

Volunteers of America - RSVP

Walker West Music Academy

West Bank School of Music

WomenVenture