CPR Promotional Check-Up - Apr 12, 2011

Great Moments In Promotions

Promotions is the ART of gettng people to notice you. So let's say you're a label of indie performers and you're at a convention with a 1000 booths and hospitality suites? You build a "suite" that looks like a heroin shooting gallery in the lobby of a swanky hotel with a model who looks like she's been up for a week, in her underwear, with power points written in lipstick on her leg. There were empty pizza boxes and booze bottles surrounding the bed. And there was a LINE to get their info. The photo doesn't really capture the seediness of the "apartment". All of the other booths had people with power points and cards. The hospitality suites were rocking, but this was in the heart of the action, not up one on of the floors at the hotel.

Whose It?

Watching a TV channel called Dave in the UK last month and stumbled on something that could translate. YOUR version of the game would be to bring in someone and have each member of the show ID them as being someone who was part of their life.

In the case of the show I was watching, one guy ID'ed him as his landlord and also the Minister of Parliament from Westmoreland. The middle guy ID'ed him as being his ventriloquist instructor. And the woman said he was her hair dresser and also cut Tony Blair's hair.

"Morris" just stood there, with a vacant look on his face as the panel quizzed the three contestants about Morris and then voted for what he was to whom.

It's almost like "Do You Know The Show". Have the person who comes in try to fake their way through each of their presumed relationships to people on the show and turn it over to on-line voting. SOMEone who votes for the right relationship-to-the-right-cohost, wins.

"I'm Orlando's partner in Tuesday night Salsa dancing." "I'm Navaho's ex who moved to Tampa with his new gf and it's awkward." "I'm Gordie's neighbor who let's his dog out in the morning while he's in the station." "I'm Ed's sister's boss." One of these is correct.